The Role of Behavioral Economics in Strategic Brand Positioning and Customer Loyalty. International Research Journal of Accounting, Management and Economics, [S. l.], v. 1, n. 02, 2025. DOI: 10.8765/4mnfdz35. Disponível em: https://irjame.com/index.php/ojs/article/view/5. Acesso em: 1 mar. 2026.