Behavioral Economics and Consumer Biases: Implications for Digital Marketing Strategies in Emerging Markets. International Research Journal of Accounting, Management and Economics, [S. l.], v. 1, n. 02, 2025. DOI: 10.8765/j7b98c61. Disponível em: https://irjame.com/index.php/ojs/article/view/3. Acesso em: 1 mar. 2026.